BlueLine95, Inc

Each and every day, the business and entertainment industries saturate the consumer with seemingly endless promotions and advertising campaigns. Companies ceaselessly search for that novel advertising approach to create that special "buzz" to attract new and keep current customers. To achieve such a memorable moment, the pursuit of customers continues and becomes more and more refined with each campaign.

Marketing departments know that every quality second spent in front of a product advertisement can make a huge difference in its success or failure. In 2004, companies spent in excess of $140 billion to influence the consumer!

Are You Profiling Your Target Audience?
If not, then maybe you are misdirecting
some of your advertising dollars!

Advertising that does not prompt action
is a wasted opportunity!

It has been proven that a company can boost the value of targeted advertisements by combining behavioral data with personally identifiable information into its customer profiles. One rule in target marketing is that, generally, you can expect to pay a higher cost for better targeted methods, but, in return, you should expect higher and better qualified responses.

Stated another way: the cost per response when using a more targeted approach will be lower than the cost per response when using more general profiling methods!

Incorporate something new
into your advertising campaign!

It has been proven that people respond better and are more easily attracted - initially - to a concept that is new or original! People, today, suffer from acute shortages of both time and attention. In addition, studies have also shown that younger generations are extremely visually literate. This generation has been raised on affordable technology that enhances all aspects of life from high-speed computer games with life-like video animation to fast cars, on-line gaming and cellphones with web and video capability. In effect, we are living a Matrix-life in cyber-reality.

These cultural changes demand the need to employ better profiling techniques to improve the effectiveness of target advertising approaches.

BlueLine95, Inc. has developed a unique and very focused, event-driven, indoor advertising medium that can easily "Target Your Message^TM", uninterrupted, at a minimum of several times per event, for up to 2 minutes per exposure!

This is achieved when using either version - separately or both together - of our patent pending Disk-In^TM media.